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Strategic Marketing Planning

My strategic marketing plans aim at boosting sales, converting customers, and enhancing brand awareness, as well as driving foreign investment and franchising opportunities, let it be at corporate, operational, or tactical level. From adjusting website code, content tagging, and responsive layout, to writing blogs on satellite sites to increase search rankings, I participated throughout the process to carefully link them together with the big picture.


Plan Your Growth

Digital and Trade Marketing

Throughout many industries from automotive, construction to education, I developed and implemented digital and digitalisation strategies that lifted web traffic, installs, users, and sales to the new level. Ads operation, text-ads commercials, and testimonial stories were placed across the Internet, using ads serving platforms such as SA360 and DoubleClick by Google.


Get Your Campaign Started

Media and Public Relations

From writing journals and press release to establishing an ambitious campaign for a municipal candidate, I actively plan for publication editorial, seek speaking opportunities, form news release calendar, and maximise media outreach. Your PR need can be corporate social responsibility or charity programmes, fair trade and showroom, or conferences at universities, drop me an email and you can rest assure success will be yours.

Spread The News

Business Development

Leading innovation in management consultancy and automotive industry

Drive an overall holistic approach for creative across sales channels by understanding business priorities and timelines, and aligning deliverables accordingly. I identify, nurture and acquire new clients and business opportunities to drive growth and profitability.

Grow Now

Sales and Revenue Growth

Bear the profit and loss responsibility for marketing function and partially with sales department, as well as forecasting, measuring, analysing and reporting on the impact of demand generation activities on sales pipeline, revenue and sales cycle length.

Sell With Me

Negotiation and Bargaining

A tough dealer. A bargain animal. I represent a knowledgeable and professional image to client companies and to the general public in corporate events, civic gatherings, networking gala, and fundraising dinners. Let the negotiation be a franchise opportunity or a nonprofit project, I’ll get your deal settled, and beneficial.

ERT

WHY

HIRE ME? 

A marketing professional for hire in Toronto, ON, Canada

I market new products, sell existing ones, plan for revenue growth, liaison with strategic alliances, develop apps, implement national campaign, generate leads, produce commercials, and manage a team with complex cultural background. 


I develop entirely new products and services, distributing, advertising for existing ones planning, conduct market research, plan for series of event and manage the corporate publication and tone of voice on social media. 

As my clients learn to tell their own stories, that’s the ultimate victory and highest achievement of mine.

And I am available for a new project. Let the journey begin!

INDUSTRY INSIGHTS

Bao Nguyen Profile, Le Tengo

A refined beauty with Le’ Tengo

Le’tengo, a Singaporean fashion brand from Singapore, was founded in 1998, in a refined and elegant style, where convergence of style and sensuality brings a glamorous look. So far,…

10/08/2017

Read More
Bao Nguyen Profile, Tax

How tax inequity hurts women

Tax unfairness is hurting women Wealthy business owners are prominent for leveraging tax loopholes to pay as little as possible; meanwhile poor Canadians, most of them women, are being hurt while…

02/08/2017

Read More

SERVICES

FOR YOU

Management Consulting

Corporate Strategy. Sales Planning. Business Development. Franchising and Licensing. Salesforce, ERP, CRM. Project Management. Corporate Governance. Corporate Restructuring. Portfolio Diversification. Corporate Reputation. Public Affairs. Data Analysis. Talent Pool. Training and Development.

Marketing Campaigns

Market Expansion. Product Launching. Digital Marketing. Leads Generation. Account Acquisition. Promotional Campaign. Content Development. Trade Marketing. Distribution Channel Establishment. Public Relations. Event Execution. Editorials Development. Digital and Creative. Social Media. Search Engine Optimization. Google Ads.

Graphic Design

Corporate Identity. Animation Commercial. Digital Journal. Publication Layout. Flat Illustration. Logo and Branding. Marketing Collaterals. Corporate Poroflio. Communication Kit. Printing Guidance.

Financial Advisory

Revenue Growth Planning. Financial Product Development. Corporate Finance. Wealth Management. Asset and Portfolio. Capital Project. Risk Mitigating.

App Development

Modeling Outsource. Real-time Internet Advertising. Recommendation Engines. Customer Churn Prediction. Credit Score Modeling. Casual Game.

Commercial Production

Commercial Ads. Motion Graphic. Television Production. Documentary Production. Script Development. Storyline Drafting. Casting. Filming. Post Production. Visual Effect. Publication.

AREAS OF EXPERTISE

STRATEGIC PLANNING

Lead and/ or support large scale business initiatives with significant P/L impact, involving cross functional teams from finance, IT, operations, sales, and auditors to deliver incremental business performance

BUSINESS DEVELOPMENT

Drive an overall holistic approach for creative across sales channels by understanding business priorities and timelines, and aligning deliverables accordingly

DIGITAL MARKETING

Monitor digital spending and deliver strong ROI with marketing campaigns across various channels including but not limited to paid search, paid social media, affiliate marketing, display and programmatic ads

CONTENT DEVELOPMENT

Write content for advertisement, blog, PR article, customer stories, and creating infographics & educational resources for marketing campaigns

SEO & DATA ANALYSIS

Improve website visibility on major search engines to improve traffic; as well as appearing in Top 10 rankings for 1,000 keywords

PUBLIC RELATIONS

Leverage the brand through a range of PR initiaves; as well as writing scripts and develop storyboards for marketing videos/campaigns

EVENT MANAGEMENT

Implement tasks to assist with the successful operational delivery of mass automotive / education / FMCG / industrial printing / aggricultural events; as well as taking responsibility for planning activity, coordinating suppliers/contacts, organising logistics and delivering key tasks throughout the life cycle of the event

GRAPHIC DESIGN
Develop, co-ordinate and execute concepts for photo and video shoots, partnership programs and online content packages

SELECTED PROJECTS

Bao Nguyen Profile, Le Tengo
Le’tengo, a Singaporean fashion brand from Singapore, was founded in 1998, in a refined and elegant style, where convergence of style and sensuality…
Bao Nguyen Profile, I Can Read
Integrated, multi-channel print, catalog, web and direct marketing campaigns have been developed and launched to push sales growth to 241% for I Can Read…
Bao Nguyen Profile, OtoS Pho Xe Can Tho 2017
Nearly 5,000 visitors, more than 1,000 car testers, nearly 500 guests using free car care services and more than 40 vehicles sold in just 2 days are impressive…

SAIL OUT.

STEER FORWARD.

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DRIVE CHANGES BUILD TO LAST

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ENGAGE COMMUNITIES UPHOLD CULTURE

LET'S

TALK

It could be the start of something amazing!

As my clients learn to tell their own stories, that’s the ultimate victory and highest achievement of mine.

And I am available for a new project. Let the journey begin!

I feel that my greatest strengths are my ability to understand and meet the needs of corporate profitability and business demand in terms of marketing. Having a clear understanding of the importance of creativity and being able to provide an outstanding performance with first-class concepts for the use of business.